Glow up, babe! 💋 Whether it’s her flawless finish or his sharp beard game, beauty and personal care is your daily flirt with confidence. Smooth, bold, and oh-so-irresistible—because looking this good should feel even better. 😉✨

A custom bottle for your wrinkles and no one else’s

Clear your skin with a powerful cream mixed just for you.

Start shopping

Spot Your best Product

PHOFAY Matte Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Matte Lipstick

Price range: R189,99 through R689,99
PHOFAY Mousse Liquid Blush
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Mousse Liquid Blush

Price range: R179,99 through R679,99
PHOFAY Full Coverage Foundation
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Full Coverage Foundation

Price range: R250,31 through R3961,63
PHOFAY Moisturizing Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Moisturizing Lipstick

Price range: R178,00 through R688,00
PHOFAY Mousse Liquid Blush
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Mousse Liquid Blush

Price range: R179,99 through R679,99
PHOFAY Moisturizing Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Moisturizing Lipstick

Price range: R178,00 through R688,00
PHOFAY Matte Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Matte Lipstick

Price range: R189,99 through R689,99
PHOFAY Full Coverage Foundation
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Full Coverage Foundation

Price range: R250,31 through R3961,63
PHOFAY Full Coverage Foundation
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Full Coverage Foundation

Price range: R250,31 through R3961,63
PHOFAY Mousse Liquid Blush
+
 This product has multiple variants. The options may be chosen on the product page

Make-Up

PHOFAY Mousse Liquid Blush

Price range: R179,99 through R679,99
PHOFAY Moisturizing Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Moisturizing Lipstick

Price range: R178,00 through R688,00
PHOFAY Matte Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

Lips

PHOFAY Matte Lipstick

Price range: R189,99 through R689,99

Inspired by Nature, Made Locally

Hair & Beard

  • Nourish & strengthen
  • Beard care essentials
  • Style & groom
  • Frizz control
Link Now

Lips

  • Hydrate & protect
  • Bold & natural shades
  • Long-lasting wear
  • Soft & smooth
Link Now

Make-Up

  • Flawless coverage
  • Smudge-proof beauty
  • Vegan & cruelty-free
  • Radiant finish
Link Now

Men Fragrances

  • Bold & fresh
  • Long-lasting scent
  • For every occasion
  • Signature style
Link Now

Men Skincare

  • Hydrate & protect
  • Anti-aging care
  • Gentle & effective
  • Oil & acne control
Link Now

Nails

  • Trendy colors
  • Strength & shine
  • Salon-quality finish
  • Long-lasting wear
Link Now

Women Fragrances

  • Luxurious & lasting
  • Floral & fruity
  • Elegant & bold
  • All-day freshness
Link Now

Women Skincare

  • Glow & hydrate
  • Natural radiance
  • Blemish control
  • Youthful skin
Link Now

The big Deal

Exclusive, Big Saving. On Metro Layout

Link Now

How to use it?

Learn the basics

Learn it

Proudly Local Skincare & Cosmetics

Global world wide

More info

20% discount

 

Link Now

Popular products

PHOFAY Matte Lipstick

Lips

PHOFAY Matte Lipstick

Price range: R189,99 through R689,99
PHOFAY Mousse Liquid Blush

Make-Up

PHOFAY Mousse Liquid Blush

Price range: R179,99 through R679,99
PHOFAY Full Coverage Foundation

Make-Up

PHOFAY Full Coverage Foundation

Price range: R250,31 through R3961,63
PHOFAY Moisturizing Lipstick

Lips

PHOFAY Moisturizing Lipstick

Price range: R178,00 through R688,00

Coming soon!

SeemyGloss

Go to collection

We go for real.

Go to collection
PHOFAY Full Coverage Foundation
+
 This product has multiple variants. The options may be chosen on the product page

PHOFAY Full Coverage Foundation

Price range: R250,31 through R3961,63
PHOFAY Moisturizing Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

PHOFAY Moisturizing Lipstick

Price range: R178,00 through R688,00
PHOFAY Mousse Liquid Blush
+
 This product has multiple variants. The options may be chosen on the product page

PHOFAY Mousse Liquid Blush

Price range: R179,99 through R679,99
PHOFAY Matte Lipstick
+
 This product has multiple variants. The options may be chosen on the product page

PHOFAY Matte Lipstick

Price range: R189,99 through R689,99